Cash back.

Designed a 0→1 cash back program that scaled across Honey and PayPal, transforming a confusing rewards experience into a clear and trusted value exchange. Rebuilt the system design, branding, and redemption flow to introduce clarity, consistency, and flexibility across surfaces. Partnered with product, legal, and finance to remove redemption thresholds, shorten vesting windows, and launch direct PayPal cash-out.

The launch of the new rewards program increased daily shopping sessions by 15%, monthly sessions by 21%, and checkout conversion by 30%.